hummel identity
Agency: Envision
Client: hummel
Copywriter: Peter Boe
Photographer: Will Cornelius
Visual identity + Brand guide + Art direction
We believe sport is a powerful thing.
Just like love.
Both have the ability to unite people
despite all differences.
Sport doesn’t care about your age.
Doesn’t give a damn about your gender.
And when it comes to race and religion
sport has left the room long ago.
Sport is above all that.
In the nation of sport we’re all equals.
We come as we are and leave richer than we were.
Because when we share something
we get more of it.
More passion. More magic. More power.
Power you say?
Oh yes, sport is truly a powerful thing.
Because in sport we meet a better version of ourself.
And maybe find the inspiration
to make a better version of the world.
Together.
