Nothing beats the feeling
Client: newline
By Kims_space:
Rebranding + Concept + Art direction
Copywriter: Ordmor
Photographer: Jakob Mark
Director(s): Alexander Bachmann & Johan Nagstrup
Film production: Impulsfilm
We humans have always been hunters. Searching for food. Searching for attention, love, freedom and security. The hunter instinct has been a part of our biological survival kit, since the beginning of our existence. And thank God for that, otherwise we wouldn't be here. The problem is, that we have slowly started chasing the wrong things in life. Focusing on performance goals, optimization and growth. Faster, higher, stronger, prettier, thinner – it never stops. We all know the game.
The question is: Do we want to be part of it?
It’s time to ask: What is truly worth running for? Do we run for the likes or because we like to run? Do we ride to beat someone or even to be someone else? In that case it calls for a time out and some respect for the power of exercise.
Moving our bodies has more to offer, even in the small scale of things, it gives us a feeling. A feeling of freedom and wellbeing. It gives us energy, a better sex life, lifts our self-esteem and lowers our pulse (after some time, anyway). It gives us greater patience, a clearer mind and healthier perspective. It gives us joy. Not necessarily on the go, but always during the hours after and the following days even. It lifts our lives and the corner of our mouths. That’s why we love it and have made a living of sharing that passion with you. That’s why we design clothes to join you and support you all the way.
The question is: Do we want to be part of it?
It’s time to ask: What is truly worth running for? Do we run for the likes or because we like to run? Do we ride to beat someone or even to be someone else? In that case it calls for a time out and some respect for the power of exercise.
Moving our bodies has more to offer, even in the small scale of things, it gives us a feeling. A feeling of freedom and wellbeing. It gives us energy, a better sex life, lifts our self-esteem and lowers our pulse (after some time, anyway). It gives us greater patience, a clearer mind and healthier perspective. It gives us joy. Not necessarily on the go, but always during the hours after and the following days even. It lifts our lives and the corner of our mouths. That’s why we love it and have made a living of sharing that passion with you. That’s why we design clothes to join you and support you all the way.
So go run. Go ride. Breathe deep. And enjoy that both you and your surroundings benefit from the sweaty part of your moving.
Be proud. Feel free. Feel good. Whether you go for four or forty kilometers. After all, when you one day cross the final finish line that’s what really counts. That's the one thing worth going for.
