XK

Client:
hummel indoor
By Kims_space:
Concept + Art direction + Copywriting + Photostyle/look
Copywriter: Peter Boe
Photographer: Jakob Mark
Film production: M2film
Director: Rasmus Pilgaard Petersen
Photographer & Director: Will Cornelius
VFX & Motion design: Jacob Linnemann Lange





They say a game is decided in a split second.
They talk about the deciding moment.
And they couldn’t be more wrong.

There are no quick fixes in sport.
It takes hours to make a difference.
Thousands of them – and then a thousand more.
10.000 to be exact.

10.000 hours of dedicated training effort from you and your teammates.
10.000 hours of failing. Getting back up. And trying again.
10.000 hours of feeling down and pulling each other up again.
10.000 hours of commitment. Of sharing the same dream.
The dream of what you can do as a team when you reach your full potential.

There are only 10.000 steps to greatness.
So what are you waiting for?



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